ATLANTA, Aug. 21 - Veracity Payment Solutions and BluePearl Veterinary Partners have joined in the Bequest Affinity Program to provide community level assistance to families who cannot afford the full cost of their pet's health care. 


Bequest enables veterinarians to request and receive grants for discretionary pet care electronically from their point of sale terminal. The Veracity Community Foundation will maintain and disburse all funding activities for Bequest.

Blue Pearl Veterinary Partners has earmarked Frankie's Friends Charitable Pet Foundation as the recipient of their Bequest funding. Frankie's Friends is a non-profit foundation dedicated to finding cures and saving pets with cancer and other catastrophic diseases. "Bequest is a valuable resource for Frankie's Friends," said Bonita S. Voiland, executive director. "With Bequest grant funding, we can extend the reach of our innovative clinical research and treatment programs to help even more pets and their families."

Frankie's Friends has launched Cure Canine Lymphoma (CCL), a national program to address the most commonly diagnosed cancer in dogs. "The program's goals are to raise public awareness of the successful early treatment of this disease, to underwrite the costs of treatment for financially qualified families, and to provide free or heavily subsidized care for dogs enrolled in approved clinical programs of promising new treatments," Voiland stated.

BluePearl Veterinary Partners will launch the Bequest program in Tampa, Brandon and Clearwater, Florida, Kansas City, Minneapolis, and New York City locations.

BluePearl Veterinary Partners includes partner hospital in Florida at Florida Veterinary Specialists, in New York at NYC Veterinary Specialists (www.nycvs.com) and in Kansas at Veterinary Specialty and Emergency Center of Kansas City. A new facility will be opening in Minneapolis soon.